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VELARI Systems

Identity, imagery, websites, and intelligent business experiences.

info@velariss.co(415) 988-0944
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Services

Clear outcomes. Deliberate systems.

Seven categories, one architecture — brand, web, search, AI, business systems, custom software, and content, scoped to the business instead of sold as packages.

01 · Project

Brand & Identity

Look like the company you're becoming.

Identity, visual systems, and messaging that make the business credible to the market it wants — logo through guidelines through collateral, built to carry across web, print, and product.

Problems this solves

  • The business doesn't look credible for its price point
  • Materials are inconsistent from one touchpoint to the next
  • The DIY logo has hit its ceiling

Capabilities

  • Logo
  • Identity systems
  • Brand guidelines
  • Messaging & positioning
  • Graphic design
  • Collateral
  • Creative direction

Brand Starter — starting at $3,500

Full identity systems from $7,500

Start a brand conversation More on Brand & Identity

02 · Project + care plan

Premium Web

Websites built like products, not brochures.

Custom-designed, motion-rich, conversion-focused sites — from the $2,900 Signature Site to flagship builds with CMS, e-commerce, and interactive experiences.

Problems this solves

  • The site doesn't convert
  • It looks templated
  • It's slow
  • Nobody can update it

Capabilities

  • Custom design
  • UI/UX
  • Motion & interaction
  • CMS
  • E-commerce
  • Booking
  • Forms & intake
  • Analytics
  • Conversion optimization
  • Care plans
See what $2,900 includes

Included

  • Custom-designed marketing site, up to 5 pages
  • Responsive design tested at real breakpoints
  • Tasteful motion and interaction polish
  • One contact/inquiry form wired to your inbox
  • Technical SEO setup — semantic markup, meta tags, sitemap, schema
  • Analytics install with a conversion event on the form
  • Google Business Profile link-up
  • Launch, DNS, and deploy handling
  • 30 days post-launch fix window

Available as add-ons or separate scopes

  • Logo or brand identity creation
  • Copywriting from scratch
  • Blog or CMS
  • E-commerce, booking engines, payments
  • SEO campaigns and retainers
  • AI features
  • Portals, logins, dashboards
  • Custom integrations

The market

Premium Bay Area agency websites often fall into five-figure project ranges, with SEO and AI implementation sold as separate engagements.

Our model

One integrated team, one architecture. We scope what the business actually needs and build it on shared foundations.

Why it prices differently

Less coordination overhead, no vendor hand-offs, faster implementation. Not a lighter version of the work — a leaner way of delivering it.

Based on 2025–2026 Bay Area agency market research.

Signature Site — $2,900

Larger builds from $8,500

Start a project More on Premium Web

03 · Setup + retainer

SEO & Growth

Be found by the customers already searching.

Technical foundations, local visibility, and ongoing search growth — built into the same architecture as your site instead of bolted on by a second vendor.

Problems this solves

  • Invisible on Google
  • Competitors outrank you
  • The Business Profile is neglected
  • Traffic arrives but leads don't

Capabilities

  • Technical SEO
  • On-page SEO
  • Local SEO
  • Google Business Profile
  • Keyword & competitor research
  • Location & service pages
  • Content SEO
  • Schema
  • Reporting

The market

SEO is typically sold as a separate monthly engagement, layered onto a site someone else built.

Our model

Ours is built into the same architecture as the site — technical foundations first, then the ongoing work.

Why it prices differently

No second vendor learning the codebase, no hand-off between the people who built the site and the people ranking it.

Based on 2025–2026 Bay Area agency market research.

Foundation from $2,500

Retainers from $1,200/mo · 3-month minimum

Request a visibility audit More on SEO & Growth

04 · Setup + monthly + usage

AI & Automation

An office that answers every call and follows up on every lead.

AI assistants, intake agents, voice receptionists, and workflow automation that capture, qualify, and route what your team currently misses — managed and monitored, not fire-and-forget.

Problems this solves

  • Missed calls
  • Slow follow-up
  • Leads dying in inboxes
  • Repetitive manual work

Capabilities

  • AI website & intake assistants
  • Lead qualification
  • Voice receptionists
  • Scheduling
  • Routing
  • Follow-up, email & SMS automation
  • CRM automation
  • Knowledge systems
  • Custom agents
  • Monitoring

The market

AI automation is usually a separate implementation project, quoted and delivered apart from the website it feeds.

Our model

We build intake, voice, and follow-up into the same system that captures the lead in the first place.

Why it prices differently

One team owns the whole path from click to booked call — less integration work, faster to live.

Based on 2025–2026 Bay Area agency market research.

Setup from $4,500 — voice from $6,500

Monthly management from $250/mo

Third-party usage (calls, messages, AI) billed at cost

Map your lead flow Talk to our AI assistant More on AI & Automation

05 · Custom project + support

Business Systems

One system instead of six spreadsheets.

Portals, dashboards, and operational systems where customers, staff, and owners each see what they need — orders, bookings, records, payments, reporting — in one place.

Problems this solves

  • Customers call for status
  • Staff re-key data between tools
  • No single source of truth
  • The owner can't see the business

Capabilities

  • Customer & employee portals
  • Admin & client dashboards
  • Orders
  • Bookings
  • Invoices & records
  • Lead management
  • Inventory
  • Memberships & loyalty
  • Reporting
  • Role-based access

The market

Custom portals and operational systems are typically a dedicated development engagement.

Our model

We build them on the same foundations as the rest of your presence, scoped to the workflows that matter.

Why it prices differently

Shared architecture means less rebuilt plumbing — the budget goes to your workflows, not integration overhead.

Based on 2025–2026 Bay Area agency market research.

Custom scope — portals typically begin around $15,000

Scope a system More on Business Systems

06 · Custom scope + SLA

Custom Software & Integrations

Software shaped to how your business actually runs.

Custom web applications, internal tools, and integrations when off-the-shelf stops fitting — full-stack builds with real architecture: auth, permissions, APIs, payments, workflows.

Problems this solves

  • Off-the-shelf almost fits
  • A critical process lives in one person's spreadsheet
  • Systems don't talk to each other

Capabilities

  • Custom web apps
  • Internal apps
  • SaaS-style systems
  • Database architecture
  • Auth & permissions
  • API, CRM & payment integrations
  • Workflow engines
  • Ongoing development & support

Serious custom software is a development engagement, not a website add-on.

Custom scope

Integrations from $2,500

Book a scoping call More on Custom Software & Integrations

07 · Production + monthly

Social Media & Content Production

A content engine, not a content scramble.

Photography, short-form video, motion, and social management produced by the same team that builds your brand, site, and AI — one creative direction, publishing on a system instead of when someone finds time.

Problems this solves

  • Posting is inconsistent
  • The content looks amateur next to the brand
  • Reels and TikTok need doing and nobody has time
  • Ads are starving for creative variations

Capabilities

  • Social strategy
  • Social management
  • Short-form video
  • Brand & product photography
  • Video production
  • Editing & post
  • Motion graphics
  • Social graphics & carousels
  • Ad creative
  • AI-assisted production
  • Content repurposing
  • UGC coordination

The market

Bay Area social programs are typically split across a management agency, a production studio, and an editor — each billed separately.

Our model

Production, management, and creative direction under one roof, on the same architecture as the brand and site.

Why it prices differently

Shared creative direction and production days amortized across services — leaner delivery, not lighter work.

Based on 2025–2026 Bay Area agency market research.

Content programs from $2,500/mo

Management from $1,500/mo · content days from $1,800

Hero films, motion projects, and campaigns — custom scope

Scope a content program More on Social Media & Content Production