Services
Custom software and integrations for Bay Area businesses.
When off-the-shelf software almost fits but not quite, Velari builds custom web applications, internal tools, and integrations with real architecture underneath — auth, permissions, APIs, payments, and workflows shaped around how the business actually runs.
When off-the-shelf stops fitting
Most businesses hit the same wall eventually: the software almost does what's needed, a critical process still lives in one person's spreadsheet, or two systems that should talk to each other don't. Custom software is the answer when the workaround has become more work than the problem it was solving.
- Off-the-shelf almost fits
- A critical process lives in one person's spreadsheet
- Systems don't talk to each other
What gets built
Custom web apps, internal tools, and SaaS-style systems, built on real database architecture with proper auth and permissions — plus the API, CRM, and payment integrations that connect it to everything else the business already runs on.
- Custom web and internal apps
- Database architecture
- Auth and permissions
- API, CRM, and payment integrations
- Workflow engines
Integrations without the reinvention
Not every project needs to be built from zero. A scoped integration between two existing platforms starts from $2,500, and larger custom builds are priced against a $150/hour development rate once the scope is clear — so the business pays for what's genuinely custom, not a rebuild of what already works.
This is a development engagement, not a website add-on
Serious custom software gets treated like the engineering project it is — proper scoping, an SLA, and ongoing development and support after launch — rather than squeezed in as a feature request on a marketing site.
FAQ
Frequently asked questions
How much does custom software cost?
A scoped integration between two systems starts from $2,500. Larger custom builds — internal tools, SaaS-style systems — are quoted against a $150/hour development rate once the scope and workflows are defined on a discovery call.
What is the difference between this and the Business Platform?
Business Platform covers a portal or dashboard with one primary workflow on top of a website. Custom software is for more complex logic, multiple integrated systems, or internal tools that go well beyond what a standard portal covers.
Do you maintain the software after launch?
Yes — custom software ships with an SLA and ongoing development and support, since systems like this keep evolving as the business does, unlike a website that mostly just needs to stay up.
Can you connect our existing systems together?
That's exactly what integrations are for. A scoped API, CRM, or payment integration connects platforms that already work but don't talk to each other, starting from $2,500 depending on complexity.
What does the process look like?
The same four steps as every Velari engagement — discovery, direction, build, and launch — with the scoping phase doing extra work upfront to nail down the architecture before any code gets written.
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